Set a #BeHeard Survey Participation Goal 

Curious about setting realistic participation expectations?

Before you launch the #BeHeard Survey, it’s important to set a participation goal and share it with the company to encourage cooperation. This is also a great way to level set with the leadership team who may want 100% participation.  Most think that 100% involvement would be positive, but you must also take into account the quality of the responses if participation is forced. Employees will be hurried and will give little thought to their answers. Either way, this is just a great way to set a benchmark so expectations are aligned and reasonable. 

Participation rates also give you a look at your current engagement through a different lens. In the full and free report you will receive participation data. Depending on how you upload your employee data you will be able to filter this by different workplace demographics while keeping employee confidentiality. It's always interesting to see where participation falls flat and excels within different areas of your organization. 

Ideal Participation Rates

To get an idea of what that goal should be for your company or department, below are target participation rates by employee count.

Company Size Ideal Participation Rate
Less than 50 80% - 90%
Around 500 70% - 80%
1000 or more 65% - 80%

Participation Incentives

Some companies include incentives if the participation goal is met on a company level or by different departments.  However, as we mentioned previously, if you want credible data, you don’t want to motivate quick and meaningless responses. Depending on your culture and experience with surveys, you can decide if that is a good strategy for you or not. 

However, the best way to inspire higher participation and authentic responses is to share the survey results AND take action.  Based on your outcomes it’s important to explain why you are or aren’t focused on certain areas based on the results. This type of communication shows employees that their voice is being heard and their opinions and feedback make a difference when they participate in these surveys. Not everyone will always be happy, but when they understand the “why” it will make a world of difference. 

Next Steps