Marketing and Communication Strategies to Successfully Launch the #BeHeard Survey   

Dear {Insert Name},

As you know, we are getting ready to launch the #BeHeard employee survey on {Insert Date} and the survey will be open until {Insert Date}.  We’ve talked about how important employee engagement is to the success of {Company’s Name}, and this is a great first step to strengthening our commitment to our employees and building upon our company culture.

Prior to the launch, I wanted to touch base so you know what to expect moving forward in case your team has questions.  We'll be sending out an introductory email to everyone on {Insert Date} to announce the launch. 

It's important that all of our employees understand the reason we are implementing this survey: 

1. The purpose of the survey is {Insert company’s specific purpose and goals for the survey}.
2. Our participation goal is {Insert goal percentage}, although we hope to exceed that number.

To ensure that employees feel comfortable providing candid and honest feedback, we need to emphasize the confidentiality of this survey. In the initial email introducing the survey to our employees, we'll include a brief video from Sparck as our trusted survey partner to ensure the anonymity of their responses.  We don't want our employees to be concerned about any repercussions stemming from the survey. 

After the survey closes, we'll review the data and then share the results.  It's incredibly important that our employees, as well as our management teams, feel that their voices have been heard and action will be taken.

We want to make sure you are fully equipped with the information you need prior to the survey introductory email being sent on {Insert Date}.  There will be a special management call on {Insert Date} at {Insert Time} to share more of the survey details and answer any questions that you have. 

Thank you for your leadership as we launch this initiative.  Your time and feedback is so important to the company!

Dear Team,

We are proud that our company culture is the foundation of {Company’s Name}.  Our culture is influenced by the effort and perspective that each team member contributes. As our business develops and grows, we want to continue to foster and strengthen our culture so that as we grow, it continues to reflect our collective values, goals, and mission.

In order to do this we want your voice to be heard. We will be launching an Employee Engagement Survey on {Insert Date}. Here are some highlights: 

• The purpose of the survey is {insert purpose statement}
• Attached is an overview of the areas we will be collecting your feedback on
• It will launch on {Insert Date} and close on {Insert Date}
• We will share the results of the survey will you and begin to put the survey findings into action.

Understanding and capturing your feedback is important to us. It allows us to better see the path we are on, the direction we need to go, and how we can ensure we get to the right destination together. Transparency is paramount in both identifying ways to improve our culture and maintaining the best parts of it, so we want to get your candid feedback on how we're doing. We know there is always room for improvement, so we are excited to partner with a company called Sparck to offer an employee survey. Here's a short introductory video:

Through the #BeHeard Engagement Survey, you can provide your input confidentially and anonymously. Your feedback will guide our action plan to better serve you in ways that are most important to you, but it can only be done with your participation.

We look forward to hosting on the Q&A session on {Insert Date} at {Insert Time}!  Please let us know if you have any questions in the meantime. We look forward to your participation and sharing the findings with you!

Dear {Team/Name},

I hope you are having a great day!  I’m excited to officially announce that we will be launching the #BeHeard Engagement Survey next week on {Insert Date}.  As I hope you know, your feedback is very important to this organization.  

The purpose of this survey is {Insert purpose}. Our goal is to have a {Insert participation goal} participation rate, though we would love to hear from everyone. For those of you who participate, we will {if applicable, insert incentive information for participation OR insert incentive information for departments and teams that reach participation goal}.

Prior to the survey launch, we wanted to include a brief introductory video again from Sparck about the #BeHeard Survey:

Sparck is our trusted partners in this survey process to ensure your confidentiality. You will receive an email directly from them when the survey launches, which will take you to an external link to anonymously participate in the survey.  

Once the survey closes, the executive team will share the results with you and will begin a planning process to incorporate the feedback we receive into our employee engagement initiatives.  

This is your opportunity to help shape the direction of our internal strategies. We truly value your feedback and want your voice to be heard in a safe and confidential manner.  

We look forward to sharing this experience with you!