Privacy Policy

This Privacy Policy explains how Sparck collects, uses, and shares the personal information we collect from visitors to our website and/or mobile app.

SparckCo, Inc. (“Sparck,” “we” or “us”) is committed to protecting your privacy. This Privacy Policy explains how Sparck collects, uses, and shares the personal information we collect from visitors to our website and/or mobile app (collectively, our “Website”). For information about how we collect and use information collected from our customers during the provision of our service (“Service”), please see “Information Gathering and Usage,” below. By accessing or using our Service, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

We collect personal information about you from various sources to provide our services to you, to analyze and improve our services, and to communicate with you. To help you understand how we use and share this information, this Privacy Policy describes our data privacy and confidentiality practices.

We collect the email addresses of those who communicate with us via email, aggregate information on what pages consumers access or visit, and information volunteered by the consumer (such as survey information and/or site registrations). The information we collect is used to improve the content of our Website and the quality of our Service, and no personally identifiable information is shared with or sold to other organizations for commercial purposes, except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:

  • It is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, by lawful request of public authorities and national security or law enforcement requirements, situations involving potential threats to the physical safety of any person, violations of Terms of Service, or as otherwise required by law.
  • We transfer information about you if Sparck is acquired by or merged with another company. In this event, Sparck will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy.

Information gathering and usage

When you register for Sparck we ask for information such as your name, company name, email address, billing address, credit card information. Members who sign up for a free trial are not required to enter a credit card.

Sparck uses collected information for the following general purposes: products and services provision, billing, identification and authentication, services improvement, contact, and research.

Sparck may also use non-personally identifiable data submitted by Users to create and provide new services, features or content. For example, and without limitation, we may use data like employee pulse trends rates to publish interesting observations for informational or marketing purposes. Sparck will anonymize such data such that neither users nor Subscribing Organizations are identified.

Sparck may internally perform statistical and other analysis on information we collect (including usage data, device data, referral data, and information from page tags) to analyze and measure user behavior and trends, to understand how people use our services, to monitor, troubleshoot and improve our services, and to create and provide new services, features or content.

When you access our Service by or through a mobile device, we may receive or collect and store unique identification numbers associated with your device or our mobile application (including, for example, a Unique Device Identifier (“UDID”), Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), device type, model and manufacturer, and mobile device operating system brand and model.


A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site’s computers and stored on your computer’s hard drive.

Cookies are required to use the Sparck service.

We use cookies to record current session information and pass temporary information between service required for our system to work.  We DO NOT use permanent cookies. You are required to log-in to your Sparck account after a certain period of time has elapsed to protect you against others accidentally accessing your account contents.

We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service and to understand more about the demographics of our visitors. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analyzing and improving the Service. Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time, as we believe that there is no consistent industry standard for how to respond to Do Not Track browser settings.

Data storage

Sparck uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run Sparck. Although Sparck owns the code, databases, and all rights to the Sparck application, you retain all rights to your data.


Sparck may disclose aggregated, anonymous, or anonymized data to third parties for market research, trend research, academic research, benchmarking, forecasting, or any other purpose. In all such instances, we will not disclose any identifiable information about you, your respondents, or your company. Sparck may also analyze your usage patterns and the usage patterns and respondents to improve or optimize our services. Consistent with this Privacy Policy, Sparck may also disclose personally identifiable information under special circumstances, such as to comply with subpoenas or when your actions violate the Terms of Service.

Online advertising and controlling cookies

We DO NOT permit third party online advertising networks to collect information about you or your use of our website and we will never sell your data.  We also do not share your data with any third parties other than is described in the Disclosure section above.

Storage and transfer

Your information may be stored and processed in the United States or any other country in which Sparck or its affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which we or our parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

SparckCo, Inc. may provide Personal Data to Third Parties and vendors that act as agents, business partners, consultants, and contractors to perform tasks on behalf of and under our instructions such as technical support, client education, billing, analytics, and communication. Such Third Parties must agree to use such Personal Data only for the purposes for which they have been engaged by SparckCo, Inc.

SparckCo, Inc. recognizes potential liability in cases of onward transfer to third parties. SparckCo, Inc. will not transfer any personal information to a third-party without first ensuring that the third-party adheres to the strict data privacy principles.

Keeping information safe

Sparck cares about the security of your information and uses commercially reasonable physical, technical and organizational measures designed to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Links to third-party websites and services

For your convenience, our website and Services may provide links to third-party websites or services that are not governed by this Privacy Policy. To the extent that any linked third-party websites or services you visit are not owned or controlled by Sparck, we are not responsible for those websites’ or services’ content or information practices. We encourage you to review the privacy policies of any site or service before providing any personal information.

Children’s Privacy

Sparck’s website and services are intended for use strictly by adults. We do not knowingly solicit or collect personal information from children under the age of 18. If we learn that any personal information has been collected from a child under 18, we will delete the information as soon as possible. If you believe that we might have collected information from a child under 18, please contact us at .


Sparck may periodically update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Sparck primary account holder account or by placing a prominent notice on our site.


Any questions about this Privacy Policy should be addressed to or by mail at:

1007 7th Street, Fifth Floor Sacramento, CA 95814


These Terms were last modified on June 29, 2020.